Kendall Ford and fellow Idaho Ford Dealers joined forces for a heartwarming initiative – KBOI’s Souper Bowl of Caring. They spread cheer and goodwill through fundraising and food drive events held at various local businesses, schools, churches and a telethon. Whether it was generous donations of food or funds, the community’s support poured in to bolster an array of programs targeting childhood hunger in Idaho.

The collaborative efforts extended beyond Idaho’s borders, as local communities joined hands with stations across Utah, Reno, and Las Vegas to combat food insecurity affecting children throughout the region. The viewers of Idaho generously contributed enough funds to provide over 25,000 meals for our neighbors facing challenges with food insecurity. It’s a testament to the power of unity and compassion, showcasing how communities can come together to make a meaningful difference in the lives of those in need.